 |
 |
 |
 |
||
For Business Owners and Sales Executives Who Want To Turn their Customer Database Into a Turbo-Charged Marketing Database…
Aviva’s Advanced Database Marketing Programs
Advanced Database Marketing Program:
Best-Selling Database Marketing Downloads
Choose from 10 of our most popular audio programs.
Advanced Database Marketing Program:
Follow-Up System Blueprint Workshop
For 2 full days I reveal all of my tips, tactics, and strategies to help you nail down an automated follow-up system to generate a steady flow of qualified leads, focus on buyers who have their checkbooks open, and close sales 24/7/365 with less effort—all because you own the right tools. If you’ve ever said, “I’ve tried direct mail and it hasn’t worked for me,” don’t worry. This is more than direct mail. I’m going to walk you step-by-step through the process of building a “stay-in-touch†program that includes:
Day 1 – Drip-Marketing Blueprint
We’ll start by discussing your goals and your sales process: Do you want more sales? More leads? Do you want to nurture existing customers to buy early and often? Can we reduce your sales cycle time to close by 1 month? 2 months? 1 year? The Blueprint paves the way.
Day 2 – Creative Messaging Blueprint
Next we’ll evaluate the letters, emails, and marketing collateral you use now. We’ll show you what you did right, what needs fixing, and how to incorporate all of it into your own Blueprint at just the right place and time to get a positive customer reaction. We’ll help you create the missing elements that are standing in the way of you and your big breakthrough to your best sales year yet. You’ll go home with a 2007 Blueprint System clear enough to hand off to a marketing assistant or implement yourself.
Advanced Database Marketing Program:
Email Marketing Workshop
Tired of “coulda-shoulda-woulda” excuses for not getting your email marketing newsletter conceptualized, templatized, systematized and OUT? In this 4-hour workshop we’ll master all 17 steps required to publish your first e-newsletter (and put the process in place for a simple continuous publication). I guarantee you will hit the SEND button and email to your customer database before you leave this class.
Warning: You may have orders waiting for you when you get back to the office!
Advanced Database Marketing Program:
Database Marketing Telephone Coaching
Get your database working harder to make money for you. The Database Diva will coach you on a one-time, weekly or bi-monthly basis so you can squeeze every drop of profits out of customers you already have using proven database marketing principles
Advanced Database Marketing Program:
Monthly Database Marketing Coaching Club
Overwhelmed trying to manage your customer database? Not sure what to do first or how to prioritize your time to reap the biggest rewards? Tired of seeing great opportunities fall through the cracks? If you commit to meet for 2 hours a month for at least 6 months to work ON MARKETING, The Database Diva will take you by the hand (and laptop) and show you exactly how to set up an automated database marketing system. Get more business from customers you already have, turn your website into a 24-hour-a-day sales machine and establish yourself as the go-to expert in your line of work.
Coaching sessions include advanced topics of:
- Database segmentation
- Identifying trigger events
- Designing e-marketing
- Direct mail and other traffic-generators
- Drip-marketing campaigns
- Creative messaging/copywriting for non-writers
- Website critique
- Integrating website traffic (SEO and PPC)
Read More
Advanced Database Marketing Program:
Online Marketing Workshop
What’s the point of a beautifully designed website if your future customers and the search engines can’t find it when they search for help to the problems you fix? With over 100 million websites now online, no serious business owner can afford to sit back and hope people will find him online–especially if he’s not visible in the first 25 search-result listings for his line of work.
In this 1-day workshop, you’ll discover easy “guerrilla marketing” tactics to:
- Incorporate proven database and direct marketing tactics into your website design
- Research and build keyword lists
- Discover which of your competitors pose your biggest online threat
- Optimize your web pages to generate more traffic
- Increase web vists with search engine optimization and pay-per-click advertising
- Build a link strategy to improve placement in the search engines
- Capture online leads, import them into your customer database and then follow-up automatically with autoresponders
- Convert traffic into sales and leads 24/7/365
- Track and monitor the right website metrics
Advanced Database Marketing Program:
“Get More Customers” Lead-Generation Workshop
Building a marketing database of targeted prospects must be a core marketing activity in your business if you want to grow sales. The more prospects there are interested in your products and services, the better your chances of boosting business. Wouldn’t you like to have the contact information for another 1,000 or 10,000 prospects and know precisely when they’ll be in the market for your products and services? What’s the best way to spend your time and money to build this list of highly qualified leads? In this workshop we’ll help you create an evergreen lead generation program (not an event) and cover the top 32 types of lead generation tactics available to aggressive marketers.
Advanced Database Marketing Program:
ACT! Sales Process Workshop
How many more sales opportunities could you add to your pipeline this quarter if you had a better sales process for managing them in ACT? In this 1-day workshop, you’ll learn the steps to create a Definitive ACT! Sales Process, from first contact to close…then follow-up for testimonials and referrals.
- Know definitively where you are in the sales process from your customer’s point of view…not yours
- How to become your customer’s go-to gal or guy by building trust and following-through…easy when you stick to your sales process
- Sort your top-priority opportunities so you know how to spend your time today
- Forecast your pipeline revenue for this month–and the next 3 months
- Monitor how many days it takes to close sales
- Keep a log of lost sales, including which competitor you lost to and why, so you can figure out how to overcome your company’s weaknesses
- Discover the secret to your successes so you can clone your behavior over and over again
- How to manage your selling activities (calls, meetings, to-do’s) against your sales objectives
“Who Else Wants To “Make a Million”
With Their Mailing List?
Join the Database Diva’s Database Marketing Coaching Club!
Overwhelmed trying to manage your customer database? Not sure what to do first or how to prioritize your time to reap the biggest rewards? Tired of seeing great opportunities fall through the cracks? Commit to 2 hours a month for 6 months to work ON MARKETING, and The Database Diva will take you by the hand (and database) and show you exactly what you need to do to put an automated database marketing system in place to plug up your prospecting leaks, get more business from customers you already have, and establish yourself as the go-to expert in your line of work.
Pay as you go each month. In between sessions you’ll have homework that nails down your marketing plan and access to The Diva who’ll answer questions about your specific company’s goals. Each month we’ll tackle one big database marketing concept as well as review the previous month’s progress. You’ll also have a Mastermind peer group to use as a focus group and bounce ideas off of.
Sessions will include advanced topics of:
- Database segmentation
- Identifying trigger events
- Designing e-marketing
- Direct mail and other traffic-generators
- Drip-marketing campaigns
- Creative messaging/copywriting for non-writers
- Website critique
- Integrating website leads (from SEO and PPC) into your database
A welcome packet will be sent to you after you register and pay for your first month. The next session begins in August, so mark your calendar for these Monday Database Coaching dates:
- August 6, 2007
- September 10, 2007
- October 1, 2007
- November - TBD
- December - TBD
- January - TBD
| No items matched your search terms. |
Database Marketing Telephone Coaching
When many of my clients called me for the first time, they were frustrated, confused and often upset that their sales and marketing efforts just didn’t perform properly. Either it was too hard to sustain a consistent marketing effort, they weren’t sure what to do, or what they were doing wasn’t giving them the ROI for their time and money invested.
After my initial (free 20-minute) consultation, I often found they just needed a few fundamental tweaks to their database infrastructure (either technological or strategic) to feel lighter, happier and empowered.
Starting a database-marketing coaching relationship at this point extends this foundational “course corrector.” You will discover, as my other clients did, that you are positioned to execute massive positive change and achieve the success you want.
Details
My database marketing coaching is not “cookie cutter.” It is personalized to your objectives. I deliver it as follows:
- Each session lasts 45 minutes
- I access your desktop remotely, if needed, to watch you execute my instructions exactly as I recommend
- Post-call emails for additional support are encouraged and are included in my fee
- I require you to fax, email or Jott your discussion topics to me prior to the call, so I have time to prepare my thoughts and find resources that will assist you in between sessions
- Your sessions will be recorded and emailed to you in MP3 format so you can focus on the content of our discussions without being distracted by notetaking, knowing you can revisit key points later
Here are some of the typical topics I provide coaching on:
- Email Marketing: Help you set up, design templates and write copy for a company e-newsletter; design promotional emails, fundraising emails, customer care emails, customer service emails, tip-of-the-week emails, electronic (online) surveys to customers and prospects; improve email deliverability and response, and determine which metrics to track
- Database Segmentation: Implement The Database Diva’s 60-30-10 direct marketing success formula, how to code customer and prospect records to maximize profits and cross-selling opportunities, RFM (Recency-Frequency-Monetary) strategy, 80/20 principle
- Direct Marketing: Campaign design for DM postcards, personalized letters, fax blasts
- Telemarketing: Select lists and write scripts for “Catch and Release” prospecting, customer phone blitzes
- Drip Marketing: Set up an automated drip-marketing follow-up system to leverage your customer / prospect leads database
- Marketing Workflow: Choreograph who in the organization does (should be doing) what. Or if you are a solo-preneur: what marketing tactics should you be doing and what should you outsource or hire a virtual assistant to do?
- Database Management: Enrich your database with data appends (like email addresses and demographics), eliminate duplicates, merge/purge multiple lists, convert old databases to new ones, map sales territories
- Mailing Lists: Identify new prospecting list sources, negotiate list pricing, market research who’s used these lists before to assess viability of success when used in your business
Options:
- Weekly Coaching (4 coaching calls per month; 1 each week): Most popular. If you are ready to “get it done,” weekly coaching is the way to go.
1-Month Package: $725
Purchase a 2-month package, save 10% - $1,305
Purchase a 3-month package, save 15% - $1,848
- Bi-Monthly Coaching (2 coaching calls per month; 1 every other week): Great for busy execs who need help, but also need more time to complete action items between calls
1-Month Package: $420
Purchase a 2-month package, save 10% - $756
Purchase a 3-month package, save 15% - $1,071
- 1 Phone Check-Up: Perfect for the business owner or sales exec who wants to solve a specific problem or needs to bounce database marketing ideas off an expert. I’ll help you focus on what your true goal is and help you get back on track. 1 Session: $199
Terms and Guarantee
Payment is due in full for the first month (or check-up) prior to the first session and on the first of each subsequent month. At the conclusion of the first session, if you are not getting the value you expect, you may request a full refund and terminate future coaching with no hard feelings. Your payment will be refunded promptly and courteously.
How To Contact Me
NOTICE: Because of my intensive project schedule, I am selective about taking on new marketing projects for clients. Unsolicited phone calls and emails from non-customers requesting business or marketing advice unfortunately cannot be returned.
To schedule your initial consultation or to book coaching sessions, please contact Golda Cohen, my Marketing Manager at 314-432-9500 x 208
Lori Feldman
“The Database Diva”
P.S. For 2 days of immersion in database-marketing principles, take our advanced database marketing course, “Follow-Up System Blueprint Workshop” or stick your toe in the water with one of our best-selling database marketing audio programs